The founders of Minecraft are content with their current level of success, and don't have any plans to take their company public.
Reuters reported that game maker Mojang — which means "gadget" in Swedish — made $240 million (£152.3m) in revenue in 2012, about $100 million (£63.5m) of which came directly from licensing fees. But that's enough money for the 25-person team, for now.
The company revealed to Reuters its plan to remain private, despite the massive payoffs an acquisition or stock market listing could mean for future expansion. Mojang's business strategy differs from that of other developers in the area, like DICE, a Swedish company sold to Electronic Arts in 2006, or Angry Birds maker Rovio, which Reuters said might soon be listed for up to $9 billion (£5.7bn).
"We are living the dream, really," Carl Manneh, one of three Mojang founders, told the news site. "An exit would be huge, but do we really need that money? In our case, we have the cash flow. We have more money than we need."
That's certainly true for Markus "Notch" Persson, Mojang co-founder and sole creator of Minecraft, which debuted in 2011. The developer "grew up in a relatively poor family," he said in a recent Reddit comment, but now, "all of a sudden, as a result of how modern society works, I managed to somehow earn a s**t-ton of money."
Minecraft boasts more than 20 million purchases on various platforms (Xbox 360, mobile), including 9 million among PC and Mac users. The company's founders remain positive about the game's future: Manneh believes they have a chance in the next couple of years to knock The Sims from its best-selling-game spot. Meanwhile, third co-founder Jakob Porser worried late last year that the title had peaked, but a Christmas surge helped restore his faith in Minecraft's growing audience.