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Box boosts collaboration with new partner network

Cloud storage service Box had a big 2012, and it shows no signs of slowing down this year. The company has now unveiled the new Box Partner Network, which is intended to expand the reach of its network.

"Why is the Box Partner Network so important? The main reason: partners help us bring cloud content management and sharing to every company, no matter what size or industry," Whitney Bouck, general manager of Box Enterprise, wrote in a blog post. "Through our software integrations, the extensive customer base of our reseller partners and the reach of developers, it will be easier than ever for businesses to discover and deploy Box."

Back in October, the company unveiled Box Embed. The HTML5-based framework allows customers - as the name suggests - to embed the Box experience directly into an online work space. At the time, Box inked deals with 10 software partners, including Concur, Cornerstone OnDemand, DocuSign, Eloqua, FuzeBox, Jive, NetSuite, Oracle, SugarCRM, and Zendesk.

Today, Box has landed 10 more software integration partners: AtTask, Autodesk, Marketo, and Xero will be integrating directly with Box in the coming months by leveraging its APIs; Clarizen, CollabNet, Fonality, IBM Connections, TIBCO's tibbr, and Tidemark will add the entire Box experience to their apps.

"That means it's easier for users to work together and discuss feedback on important content, and no one has to leave the social business applications to get things done," Bouck wrote.

Box also announced 50 new channel partners, who will be authorised to re-sell Box's services. "These resellers and referral partners are helping us reach new types of businesses around the world," Bouck said.

The move comes as Box experienced 150 per cent year-over-year growth. It now works with more than 150,000 businesses - from Netflix and Skype to McAfee and LinkedIn - and handles 15 million users and 17,000 developers.