Iconic TV chef and food personality Delia Smith has announced her retirement from the world of television – to ply her tasty trade online.
Smith first appeared on the telly more than 40 years ago and has starred in countless shows, but is now opting to quit the box in favour of the digital realm.
Confirming her departure, the 71-year-old Smith appeared to indulge in a sly dig at the BBC's current direction, saying that the educational aspect of television was disappearing.
"[Online] is the future for me and the population. It's miles ahead. If you do a TV programme now, it's got to entertain," she commented.
"When I started, there was further education in the BBC - now you have to entertain. You have someone telling me I haven't got time to show this or I haven't got time to show that," Smith added.
In place of her TV career, Smith has confirmed that she will launch the Delia Online Cookery School later this month, featuring simple recipes designed to be viewed on mobile devices like smartphones and tablets.
The veteran presenter is widely credited with teaching a nation how to boil eggs (and causing a cranberry shortage when she endorsed the fruit back in 1995), and her migration to the online arena will no doubt be welcome by technology enthusiasts and foodies alike.
Gastronomically inclined readers may also want to bring themselves up to speed on Pinterest's recent acquisition of Punchfork.
Image credit: BBC Food via YouTube