Given the pace at which it is introducing new products, you could be forgiven for thinking that Samsung's attention is focused solely on the future.
But the Korean firm is also apparently keeping a watchful eye on the past, as evidenced by the stream of old-generation devices in line for Android updates in the near future.
Consumers looking to eek out a bargain by purchasing an ageing handset will no doubt be pleased to hear that three more popular Samsung gadgets will be getting a boost to one of the latest versions of Android, 4.1 Jelly Bean, in the coming months.
Released in May 2012, the Galaxy Ace 2 started life on Android 2.3 Gingerbread and features a 3.8in, 800 x 480 pixel display as well as a dual-core chipset clocked at 800MHz and a 5-megapixel rear camera.
Jelly Bean will also be made available for the original 5.3in Galaxy Note "phablet" and 2011 flagship handset the Galaxy S2.
The Note is purported to be getting Jelly Bean on 1 March, with the S2 set to follow a couple of days later and enjoy the update from 3 March.
Of course, these dates are likely to vary considerably on a country-by-country and network-by-network basis, but they should provide at least a rough indication of when owners of these older Samsung devices can expect a trip to the pick'n'mix.