Samsung will break cover with its hotly tipped Galaxy S4 smartphone on 14 March, according to a flurry of new reports, but a select few may be privileged with a sneak peek as soon as next week's Mobile World Congress.
Eldar Murtazin, better known as the founder of popular Russian mobile website Mobile-review.com, instigated the rumour frenzy when he tweeted that handset lovers should "Save the date for a big announcement - March 14."
Later, he added: "Do you know that some partners will see SGS4 in Barcelona? Two units coming to secret place in Arts hotel."
The Verge then chased up Samsung insiders to confirm the launch revelation, and 14 March is "definitely" the date that mobile enthusiasts should be circling.
Conspiratorial types will no doubt notice that the apparent 'confirmation' of the Galaxy S4's unveiling happens to coincide with the launch of the HTC One later today. Some observers claim that sales of the HTC device will suffer as consumers opt to hold out for the more heavily-hyped Samsung product.
The Galaxy S4 launch is likely to comprise a series of concurrent Samsung Mobile Unpacked events, with New York City and London thought to be amongst the host cities.
Following 2012 smash hit the Galaxy S3 will be no small feat, but the S4 looks up to the task. Samsung's next flagship handset is expected to feature a 4.99in Full HD display, 1.8GHz Exynos 5 Octa processor, 2GB of RAM, 4G LTE support, wireless charging, and a 13-megapixel primary camera.
In addition, the Galaxy S4 is expected to ship with the latest version of Android, Jelly Bean 4.2, and come equipped with a 2-megapixel front snapper.
For the complete back story as well as all the latest murmurings, make sure to check out our Samsung Galaxy S4 news and rumour hub.