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Tegra 4i & the Phoenix Reference design: How Nvidia is reinventing itself

Nvidia outed a brand new reference phone platform called Phoenix which symbolically shows how the company is trying to reinvent itself and is based on the Tegra 4i which was announced at the same time today.

Phoenix is not meant to be a top of the range smartphone as its unsubsidized price tag is set to be between $100 and $300 but the specs it boosts are all but mainstream.

The reference design promoted by Nvidia comes with a Tegra 4i SoC with an integrated LTE “world” modem, a 5in 1080p display all in a chassis that’s only 8mm thick. The mock-up designed by Nvidia also sports a 13-megapixel camera, a mini HDMI port, a front facing camera and a mini USB port.

Based on those specs alone, it would be safe to say that Phoenix would be significantly more powerful than the current mainstream champion, the Google Nexus 4.

Mediatek, Intel and Qualcomm are the only other chipset makers that have smartphone reference design programs; these are set up in order to shorten the time-to-market and hasten the release of new handsets.

Nvidia also claims that the i500 is 40 per cent smaller than most conventional baseband modems and even with this silicon onboard and with a top speed of 2.3GHz, the Tegra 4i is smaller and runs cooler than the Tegra 3 or the Tegra 4.

It’s worth noting though that the Tegra 4i will only display content at resolutions of up to 1080p whereas the Tegra 4 goes to 3,200 x 2,000 pixels.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.