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HTC One smartphone goes on preorder for £460 at Phones4U

The HTC One is available on preorder SIM Free from Expansys, Clove Technology and Phones4U for £520, £510 and £459.95 respectively. First stocks of the HTC One are expected to be shipped on 15 March, two weeks after the end of MWC.

The smartphone was launched yesterday at an event held in London. Despite having a slightly confusing name (there are at least half a dozen HTC phones with a “one” suffix), the HTC One is unlikely to go unnoticed. Like the HTC One X, it is the cheaper of the current crop of super phones on the market.

The Sony Xperia Z, which has similar specs, costs a tad more (£499 with £52 worth of Amazon vouchers or £130 worth of free accessories at Asda). We will have to await the official prices of the Huawei Ascend D2, the LG Optimus G Pro and the Samsung Galaxy S4 before we cast our vote.

The HTC One is available in silver and black and is made up, like some of its predecessors, of a single block of aluminium. Check out our hands-on preview of the HTC’s new flagship device, its official unveiling in London and a quick look at its hardware.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.