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Galaxy S4 to be unveiled on 14 March, Samsung confirms

Samsung has announced it will unveil the next key member of its flagship Galaxy S smartphone line-up in New York City on 14 March.

Incidentally, this will be the first US launch of a major Galaxy device in three years, said Samsung spokeswoman Chenny Kin. The new Galaxy S4 is likely to intensify the battle between Samsung and its arch rival Apple in the US mobile phone market, where the iPhone manufacturer surpassed the South Korean tech giant as the top mobile vendor during the final quarter of 2012.

The new and much-anticipated smartphone is likely to come equipped with an improved camera and a higher resolution display than its predecessor, the best-selling Galaxy S3. In addition, it is also expected to sport a faster processor, though it's unclear whether it will be powered by Samsung's own Exynos 5 Octa eight-core processor or Qualcomm's quad-core Snapdragon 600 chip.

In a tweet, Samsung revealed that it will livestream the launch event at 19:00 EST on 14 March (00:00 GMT on 15 March). The "Ready 4 the show?" tagline suggests the forthcoming device will indeed get the S4 moniker.