I spent a few minutes with the Alcatel One Touch Fire, the company's first smartphone that will run on Mozilla's Firefox OS, at Mozilla's launch event in Barcelona. The phone will be released in Europe in a few months, starting with Poland and then extending to other Eastern European territories.
When it comes to the underlying hardware, the Fire is almost an exact replica of the ZTE Open which we also saw at the same event.
Alcatel One Touch stuck with the same basic hardware; a single-core Qualcomm Snapdragon MSM7227A Cortex-A5 SoC clocked at 1GHz, 256MB of RAM, 512MB onboard storage, a microSD card slot, a 3.5in HVGA display and a 2-megapixel camera.
Outside though, it is a different beast altogether. It looks more upmarket compared to the no-frill design of the ZTE Open. Indeed, the One Touch Fire, more than the ZTE Open, reminded us of an Apple iPhone smartphone. Whether the decision to follow Apple's design lead was deliberate, we dare not ask.
In the flesh, it is a deliberately simple smartphone (we were told that it was a pre-production unit), one that we suspect will cost around £50 MSRP and carry a street price of £30 when it lands in the UK. No release dates or pricing have yet been announced for our territory.