Google is reportedly in talks with multiple music labels in a bid to launch its own subscription music streaming service, according to a Wall Street Journal report.
According to the report, the new Google music streaming service will bring music lovers similar deals to the kinds they have been getting from the likes of Spotify. The company may introduce an ad-sponsored free unlimited service or a paid ad-free version.
There are also unconfirmed reports that Google could pre-install the said service on all devices across its Android portfolio. If true, that approach is likely to prove instrumental in helping the company to promote the service on a large scale, especially considering that three out of every four smartphones today run on the Android OS.
The service is said to be "impending", with no word yet on when we can expect it to launch. Meanwhile, Apple is also rumoured to be working on its own streaming service which would likely meet Google's offering head-on.
The search giant is also reportedly negotiating with music labels in a bid to launch a subscription service for music videos through YouTube, which, through its partnership with Vevo, is a top destination for web users looking to watch music videos.
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