Google and Samsung may have achieved remarkable success in their collective quest to challenge Apple's grip on the global smartphone market, but a new report claims that the Mountain View, California-based tech giant is now growing worried about Samsung's almost-undisputed position atop the Android portfolio.
Citing input from unnamed sources, the Wall Street Journal has reported that Google is becoming increasingly anxious that if Samsung's Android dominance continues to grow, it could soon find itself in a better position to eat into Google's cash-rich mobile advertising business. The South Korean tech outfit currently accounts for close to 40 per cent of the total sales of all devices using Google's Android OS platform, with its devices being heralded for their so-called "cool factor".
While Google is obviously invested in the success of the Android platform, it may soon find itself in a position where it may feel forced to proactively limit Samsung's monopoly of the Android brand.
Whether or not the forthcoming Motorola X phone or a series of Nexus-branded devices can do the trick for the Android owner, remains to be seen.