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MWC 2013: LogMeIn's convenient 'Cubby' to slay Dropbox?

MWC hasn’t all been about shiny phones and tablets, you know. Products right across the tech spectrum have been brought to the tradeshow floor this week and keen to explore the cloud market, we met with industry heavyweights LogMeIn to check out the company’s new storage service, Cubby.

Having only brought the cloud platform out of beta this month, the Cubby team was keen to hammer home the innovation and features that differentiated the service from leading products like Dropbox.

Notably, integrating Cubby with existing desktop programs and folders as seamlessly as possible appears to be at the heart of the Cubby philosophy. Indeed, a free desktop app accompanying the original download, a more substantial offering compared to the typically minimalist toolbars of most cloud services, means everything can be managed from your PC’s home screen without the need to open up a browser.

Meanwhile, cubbies – as the storage folders are called – can be synced among your computer’s own files so all your content can be accessed in the same place. What’s more, files can be sent to the cloud with a simple right click and convert option, and popping data into cubbies looked a particularly hassle-free experience from the team’s demonstration.

Like most cloud storage products, Cubby comes in free and paid versions. The former provides 5GB of cloud storage – a total that can be raised to 25GB if the user gets friends signed up. The £4.49 per month Pro model brings additional features to the table, including Cubby Locks, an extra layer of security that enables the user to set a password for shared folders and decide who can access its contents.

Free Cubby apps for iOS and Android are also available, with LogMeIn keen to stress its mobile offerings were more than just a token add-on gesture. The growth of BYOD made mobile usage an important part of the service, the team said.

Cloud innovation was apparent across the vast halls of the MWC complex, with Dell Wyse’s Project Ophelia – a full computing experience powered by an Android USB stick – proving a stand-out example.