The HTC One may be even more crucial to the Taiwanese manufacturer's efforts to break into the mobile big time than previously thought, after the company reported that revenue dropped to a three-year low in February 2012.
HTC raked in just $NT11.37 billion last month, or around £254.5 million - a 44 per cent year-on-year drop on the $NT20.3 billion (£453.18m) accrued in February 2012.
Following the disappointing February return, HTC is now predicting that its Q1 2013 revenue could slip by more than 15 per cent, to just $NT50 billion (£1.1bn) in total.
The Taiwanese firm's below-par sales are reflected in its recent performance on the stock market: its share value has slipped by more than 15 per cent in 2013 to date, and has fallen by some 60 per cent year-on-year.
HTC - which operates on the Taiwan Stock Exchange - closed trading today (5 March) on $NT255.50 (£5.70). The company's 52-week high is $NT642 (£14.33), posted in March 2012.
HTC's fiscal struggles likely indicate that the firm's recent Windows Phone 8 drive has been less than successful. Launched alongside Microsoft's new mobile OS in October 2012, the high-end HTC Windows Phone 8X and its mid-range relative, the 8S, may be failing to capture consumers' imagination in the same way as Nokia's Lumia range. Consequently, HTC's ongoing efforts to enter the mobile manufacturing elite hinge largely on the performance of the recently launched HTC One.
For what it's worth, we were quite taken by the HTC One in our hands-on time with the device and feel it has all the ingredients necessary to succeed.
In addition to the handset's impressive 4.7in Full HD display, sturdy build quality, and beefy quad-core processor, Sense 5.0 seems like one of the more interesting Android skins out there, while the handset's 4-megapixel camera has attracted early praise and represents a welcome departure from misleading 'bigger is better' megapixel one-upmanship.
The HTC One will go on sale in the UK on 15 March and is currently available to pre-order from the likes of Phones 4u.
For more, why not check out our HTC One vs Sony Xperia Z spec comparison?