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Google preparing to launch Amazon Prime competitor

Google is reportedly gearing up to launch a same-day delivery service called Google Shopping Express.

According to TechCrunch, which cited unnamed sources, Google Shopping Express will be around $10 to $15 (£7 to £10) to cheaper than rival Amazon Prime, meaning it is likely to be priced in the range of $64 to $69 (approximately £42 to £46).

Shopping Express is expected to offer same-day delivery from a number of brick and mortar stores including Walmart, Safeway and Target.

The new Google service has reportedly undergone testing by the company's employees for the past few months, and is being headed up by ecommerce product manager Tom Fallows, suggesting it is an effort on behalf of the search giant to tighten up ts ecommerce offerings.

Given that Google recently acquired BufferBox and Channel Intelligence - the former of which specialises in retailer lockers and the latter of which offers data-based ecommerce insights - it's likely that the company is preparing to ramp up its shopping services.

There's no word yet on whether Shopping Express will be a strictly US-based endeavour, or whether it will be available in the UK or other markets.

Image Credit: Flickr (kalexanderson)