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Tesco finally unveils Clubcard TV Service

Days after it announced the nomination of three new managing directors, Tesco has opened its Clubcard TV service to all Clubcard users as it accelerates its transformation from a mere brick-and-mortar retailer to an online entertainment service provider, on par with Amazon, Google and Apple

Tesco announced on Monday that it will launch a Blinkbox-based service for ebooks and for music tracks as well. The company issued a statement saying that the service would be available to its 16 million Clubcard users and will be supported by “tailored” advertising based on Clubcard data.

It also disclosed that it has struck deals with the likes of Warner Bros, Endemol, Aardman and other content creators. Advertisers that have signed up for the service include Kellogg’s, J&J, Colgate and Danone while the movies that are currently available at launch includes the award-winning “The Shawshank Redemption” as well as “The Assassination of Jesse James by the Coward Robert Redford”.

We suspect that the other big player in the loyalty card market, Nectar, will be watching very closely how successful Tesco is with Clubcard. Tesco acquired Blinkbox back in April 2011 and will still, at least for the time being, be running the website in parallel with Clubcard TV.

There are currently around 520 movies listed on Clubcard TV with Tesco promising to add more over the next few weeks.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.