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Box has big plans for Europe, both for customers and developers

Content management specialist Box announced that it had doubled its customer growth in Europe, less than one year after it had opened its first European office in London back in June 2012.

Speaking at Box World Tour, its first European customer conference, in Central London, the company announced that it had grown the employee headcount to 40 and was hoping to reach 150 by the end of the financial year according to its UK MD, David Quantrell, general manager EMEA for Box. The rapid expansion of its operations means that Box is expected to move offices soon towards the end of Oxford Street, near to Marble Arch.

The company also announced that it would expand soon in Germany and French and planned to hire executives in these territories In addition, it announced that it will provide Schneider Electric, the Paris-based global energy management company, with Box content management solution for 50,000 employees with plans to increase that number by 2016.

A number of other key European customer wins were also unveiled including Hopkins Architects, Mondi, Rightster, Royal HaskoningDHV, XL Video and XM Solutions.

And according to its co-founder and CEO, Aaron Levie, Box, which is used by more than 150,000 businesses and 15 million customers worldwide, has managed to increase the number of seats in existing customer bases by 40 per cent per annum on average.

Chris Yeh, Vice President of Platform at Box, also highlighted the company’s strategy when it comes to partnering and investing in startups. “Money”, he said, “is not always the main motivator” because the partnership and the experience startups is often more valuable

He also underlined the fact that Box expressed an interest in startups both in verticals (like in construction or legal where the company might have an interest) and horizontally, since that could add value to Box’s intrinsic proposition. More than 17,000 third-party developers have built custom applications for the Box platform and there are more than 300 Box OneCloud applications for iOS and Android which in turn have attracted a whopping 15 million users.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.