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Pinterest lets users track pins with new web analytics feature

Social corkboard Pinterest has announced the launch of Pinterest Web Analytics, a new channel through which bloggers, businesses, and organisations can find out what people are pinning from their websites.

Any verified website can tap into details like how many people have pinned from the site, how many people have seen the pins, and how many people subsequently visited their site from Pinterest.

The analytics page also offers a selection of the most repinned, most clicked, and more recent pins, displaying what is most popular. Or, as Pinterest software engineer Tao Tao put it, "if you have a travel blog, you'll be able to see whether people are pinning your ski vacation posts or beach vacation posts more."

To gain access to the Web Analytics feature, users must switch to Pinterest's new look, and ensure that their website is verified. (Pinterest rolled out verification in October, adding a checkmark next to domains in search results.) Then, simply go to the top right menu and click on Analytics to start exploring.

Users can change the date range or download analytics to sort through later.

"Today's announcement builds on the set of tools we offer for website owners including business accounts, Pin It buttons and board widgets," Tao wrote in a blog. "We think these tools will help website owners understand what's working for them and what's not so that they can create even better pins in the future."

Pinterest also updated its business site with new tips and case studies to ease use.