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Samsung Galaxy S4 launch: Asda & Tesco join Three, EE, Phones4U and Carphone Warehouse

Walmart-owned Asda and Tesco are showing their ambitions to crack the booming and lucrative UK smartphone market by participating to the launch of the Samsung Galaxy S4.

Both supermarket giants have put up registration pages; Tesco through its Phone Shop, while Asda’s banner indicates that it will sell phone either on PAYG or on SIM-Free (as it is already the case for the Galaxy S3).

As expected, most of the other major players, Phones4U, Carphone Warehouse, Three and EE (including T-Mobile and Orange) have started taking registrations for those interested by Samsung’s new flagship handset. Vodafone and O2 however have yet to put up any registration page.

The Galaxy S4 will launch today at 2300 GMT in New York and will be the fourth next generation smartphone to go on sale in the UK after the Sony Xperia Z, the HTC One and the LG Optimus Pro.

ITProPortal will be covering the event as it happens. For now, why not check out where we think the Samsung Galaxy S3 went wrong and what we believe the Samsung Galaxy S4 must do better.

And you can always catch up on all the best news, leaks, and rumours surrounding the eagerly anticipated Samsung Galaxy S4 by viewing our ever expanding guide on the subject.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.