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Samsung Galaxy S4 launch: Asda & Tesco join Three, EE, Phones4U and Carphone Warehouse

Walmart-owned Asda and Tesco are showing their ambitions to crack the booming and lucrative UK smartphone market by participating to the launch of the Samsung Galaxy S4.

Both supermarket giants have put up registration pages; Tesco through its Phone Shop (opens in new tab), while Asda’s banner indicates that it will sell phone either on PAYG or on SIM-Free (as it is already the case for the Galaxy S3).

As expected, most of the other major players, Phones4U, Carphone Warehouse, Three (opens in new tab) and EE (opens in new tab) (including T-Mobile and Orange) have started taking registrations for those interested by Samsung’s new flagship handset. Vodafone and O2 however have yet to put up any registration page.

The Galaxy S4 will launch today at 2300 GMT in New York and will be the fourth next generation smartphone to go on sale in the UK after the Sony Xperia Z, the HTC One and the LG Optimus Pro.

ITProPortal will be covering the event as it happens. For now, why not check out where we think the Samsung Galaxy S3 went wrong and what we believe the Samsung Galaxy S4 must do better.

And you can always catch up on all the best news, leaks, and rumours surrounding the eagerly anticipated Samsung Galaxy S4 by viewing our ever expanding guide on the subject.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.