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EU Justice Commissioner slams Apple's poor warranty policies

Apple’s European warranty policies won’t cut it, according to senior EU Justice Commissioner Viviane Reding, who said that the company is still failing to properly inform consumers in the EU of their warranty rights.

Reding said Apple’s warranty practices are “simply not good enough” and encouraged the EU to step up its approach to enforcing consumer protection regulations, according to Dow Jones (opens in new tab).

Last autumn, Reding urged the governments of EU member states (opens in new tab) to directly address Apple’s failure to inform customers of their right to a free two-year warranty, and to look into the way the Cupertino, California-based firm advertises its extended AppleCare warranty.

"This case and the responses I received since I sent my letter have highlighted rather clearly just why the Commission cannot sit on the side-lines on enforcement issues," said Reding.

"The approaches to enforcement in these types of cases turn out to be very diversified and inconsistent at a national level. In at least 21 EU Member States Apple is not informing consumers correctly about the legal warranty rights they have. This is simply not good enough,” she added, specifying that official complaints had been lodged by consumer rights groups in Germany, Belgium, Luxembourg and Portugal.

Italian authorities fined Apple (opens in new tab) €900,000 (£770,000) over its warranty policies in 2011.