Pinterest has officially unveiled a new look for its website, aimed at making discovery even easier.
The changes are designed to make discovery easier, with added features like a close-up view of pins, which include pins from the same board and the same sources, as well as "people who pinned this also pinned...," which, according to lead product designer Jason Wilson, is "literally what it says it is."
The Pinterest Android and iOS apps will be updated soon to include the new feature.
"We wanted to make things simpler and cleaner, without requiring you to learn anything new," Wilson wrote. "What you'll find are some subtle but useful changes, like bigger pins, so you can see more of what you love."
The social corkboard site tested its revamped look in January with select users, gathering and analysing feedback before rolling the updates out to all users.
During the test period, Pinterest essentially revealed features similar to its mobile apps, like a drop-down menu with various categories on the top left, rather than the smaller option formerly in the centre of the site.
User feedback was also taken into account, providing insight like the frustration of losing your place while browsing — no longer an issue, since the back button now returns users to the same spot, no matter how far into the Pinterest rabbit hole you have fallen.
Meanwhile, the entire foundation on which the website is built has been remodelled to provide more reliability, according to Wilson.
The changes will roll out gradually, and users should expect to receive an invitation soon, he said.
Today's update comes just two months after Pinterest made its first acquisition — recipe discovery site Punchfork. Last year, Pinterest boasted what Nielsen reported is the largest year-over-year increase in total time spent on social media in the US — 1,698 percent.