So, which is it? Does Apple just want to get out in front of Samsung's latest smartphone announcement and remind potential purchasers that, yes, the iPhone still exists... or is this a sign that Apple is starting to fear the feature-packed phones that its Android-loving competitors keep bringing to the table?
Either way, Apple's recent offencive against the Android platform can now be considered a sandwich. On one end, Phil Schiller's pre-Samsung-announcement rant against Android — in which the senior vice president of worldwide marketing told the Wall Street Journal that, "The [Android] experience isn't as good as an iPhone."
And following the public unveiling of Samsung's newest flagship smartphone, the Galaxy S4, Apple's taking to the airwaves once again. Or, rather, the web – thanks to its most recently launched "Why iPhone" page that runs the header, "There's iPhone. And then there's everything else."
"What makes an iPhone unlike anything else? Maybe it's that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well," reads the site.
Apple goes on to tout the various awards that the iPhone has received, describes the "meticulous" details and materials that have gone into the smartphone's "thin and light" design, and brings up the device's Retina Display, battery life, and other features that a potential purchaser might want a gentle reminder about as he or she decides which phone to pick up.
In total, Apple uses twelve little miniatures "slides" of-sorts to explain why the iPhone – to Apple, at least – is the best smartphone ever, on top of the best platform ever, delivering the best user experience ever.
According to 9to5Mac's Mark Gurman, Apple's also emailing out a condensed version of its webpage to Apple customers —a move that, "makes this seem more defensive than offensive," Gurman writes.
Of course, if you want the full technical breakdown between Apple's iPhone 5 and the just-announced Samsung Galaxy S4, we've crunched the details down to two easy-to-read charts. As for the user experience, however, you'll just have to wait until closer to the Galaxy S4's release date – whenever that happens to be. There's also no word just yet as to what Samsung's device might cost, which makes price comparisons between it and Apple's iPhone a bit difficult at this point.