Yahoo is now the proud owner of Jybe, a personalised recommendation company that burst onto the social media scene two years ago, offering iOS users personalised food and entertainment recommendations.
Jybe's team of five will be joining Yahoo, and they called the move a bit of a homecoming - all are former Yahoo employees. They made it to Jybe via different paths - three left Yahoo to build Jybe, the other two landed there through other startups and search engine companies.
"This has been a fun and furious journey for our tiny startup, as we applied our various technology backgrounds to recommendation and mobile app design," the Jybe team wrote in a blog post. "It's now time to move ahead to join a larger company, and Yahoo is the perfect match."
The web giant seems to feel the same way, writing in a separate blog post that the group's "data- and science-driven experience will supercharge our efforts to build great products and experiences for the millions of people who come to Yahoo every day," according to Jay Rossiter, senior vice president of the cloud platform group.
Arnab Bhattacharjee, once the vice president of Yahoo Search Technology (YST), will return to the Sunnyvale, California-based company, along with "former key members" of the YST and Hadoop teams, Tim Converse, Christian Kunz, Sameer Paranjpye, and Karthik Krishnamurthy.
The Jybe app is no longer available in the iTunes App Store, pulled as part of the acquisition. There is no word on how the application's technology will be used at Yahoo.
Terms of the deal have not been released.
Yahoo's acquisition announcement comes just one month after the company revamped its homepage to include a newsfeed of the day's top stories. New CEO Marissa Mayer already overhauled Yahoo Mail in December, and recently tipped a slimmed-down app line-up.