Following Facebook's lead, Google has tweaked its Google+ social network so users can now filter search results to show only photo posts.
Google+ users can access the new photo filter from a drop-down menu on search result pages. Simply type what you're looking for in the search bar, and run the query. On the resulting page, select "Photos" from the filter dropdown located directly underneath the search bar.
"You can find any photo post that's shared with you – from items shared only with you, to public photos shared by some of the great photographers on Google+," Google's Dave Cohen wrote in a Thursday post on the social network.
The addition comes after Facebook showcased a revamped News Feed that reflects the increasingly visual nature of user-generated content while also adding new, more specific content filters for News Feed users.
Over on Facebook, photos in News Feed stories are foregrounded in the new redesign, Julie Zhuo, Facebook's director of design told reporters in March. The new News Feed filters will allow users to easily select for content from their Facebook friends, as well as from people and topics they're following, in specific categories like music and photos.
The more visual News Feed is a direct response to the increased popularity of photo posts, CEO Mark Zuckerberg said. The percentage of News Feed stories with photos grew from 25 per cent at the end of 2011 to roughly half as of January of this year.