Thought the mobile rumour mill was starting to churn in the direction of Apple and its mythical iPhone 5S? Think again.
The latest reports indicate that Samsung is fighting hard to maintain its place at the top of the gossip food chain, with new speculation focusing on the South Korean manufacturer's likely introduction of a Galaxy S4 Mini handset in the near future.
A rash of photos alleging to depict the Galaxy S4 have surfaced courtesy of popular fansite SamMobile, showing a device with rounded corners and svelte bezel - a design similar to the recently unveiled Samsung Galaxy S4.
The leaked images are complemented by a full suite of rumoured Galaxy S4 Mini specifications, though as with the Galaxy S3 Mini, it's hardly a device that will set the world alright.
Samsung's Galaxy S4 Mini is being tipped to sport a 4.3in Super AMOLED display with a resolution of 960 x 540 pixels at 256ppi. Like its big brother, it's expected to come running Android 4.2.2 Jelly Bean and Samsung has pledged to make number of its snazzy new TouchWiz features available as well.
Elsewhere, the Galaxy S4 Mini is expected to offer a middling dual-core chipset clocked at 1.6GHz; alternatively, it may come with a more impressive quad-core Exynos 5 configuration, based on ARM's big.LITTLE architecture. The device may arrive in as many as four different variants, including an LTE model and a dual-SIM flavour.
Samsung hasn't confirmed the existence of a Galaxy S4 Mini, of course, but given the firm's history of releasing scaled down versions of flagship handsets, it seems one of the more likely rumours to bear fruit.
The Galaxy S4 Mini is being tipped to launch in June or July.