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Shazam poaches BBC iPlayer chief Daniel Danker

Media service Shazam has bolstered its ranks with a high-level staff acquisition today, announcing that TV on-demand guru Daniel Danker has joined the company from the BBC.

As General Manager of Programmes and On Demand, Danker has been responsible for the BBC’s iPlayer, iPlayer Radio and Red Button products since 2010. He joins Shazam in the newly created role of Chief Product Officer, where he will now lead an expansion of the group’s service portfolio.

"I am incredibly excited about my new role as Shazam's Chief Product Officer," said Danker.

"Producing one of the most-downloaded apps of all time, Shazam has built its reputation on providing people with a discovery experience for music and television that sets the standard. I look forward to using my experience at Microsoft and the BBC to help Shazam create engaging products that delight."

As referenced by Danker, the new Shazam chief has also worked on Microsoft’s Internet TV platform and the company’s Xbox Live products.

Shazam gained notoriety via its smartphone app which detects music played into a device to inform the user of the track name and artist, and has attracted some 300 million users globally. The company is now looking to broaden its range of television-based products, with an app complementing shows on some 160 million US channels proving popular.

“With his unparalleled expertise in delivering some of the world’s leading digital experiences for consumers and broadcast partners, Daniel will significantly strengthen our leadership team,” said Shazam CEO, Andrew Fisher. “Together, we will continue to help consumers discover and engage with the world around them.”

Will began working life as a technology journalist at ITProPortal as Senior Staff Writer. He's worked as a Copywriter, then Creative Lead across video, social, email, web and print. He is currently a Senior Content Strategist at Zone.