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Digg teases Google Reader replacement ahead of 1 July launch

While Internet users everywhere fret over how the world will continue turning following the 1 July shutdown of Google Reader, Digg is working to find a solution.

Digg announced almost two weeks ago that it will create its own RSS service, set to launch on the very day Reader closes its doors. Now, Digg has provided a few more details about what it has in store.

Digg's initial announcement prompted more than 800 comments — more than the site received when it revealed plans to rebuild Digg itself. That, Digg said, is proof that Google Reader users "are rabid information addicts with strong opinions."

All 800 comments, however, were summed up in just four points: "Keep it simple, stupid"; make it really fast; sync across devices; and allow easy importing from Reader accounts.

"Google did a lot of things right with its Reader," the Digg team said in a blog. "But based on what we're hearing from users, there is room for meaningful improvement."

Digg's intention is to build a product that is clean and flexible, able to bend easily and intuitively to fit the needs of different users. By integrating social media like Facebook, Twitter, Tumblr, Reddit, LinkedIn, and others, Digg said it wants to "add value to the sources of information that are increasingly important," but often prove difficult to organise in other RSS applications. Not everything will make it into the first version of Digg's new service, but the team believes everything is worth exploring.

"We're a small team, and while we tend to work best under tight time constraints, building a Google Reader replacement in a few months is a massive undertaking that will consume our days and nights," the blog said.

Earlier this month, Digg announced a self-imposed deadline of 109 days — follow the countdown here — for the release its own reader, which will make "the Internet a more approachable and digestible place." The unnamed system was already in the works at Digg, which originally planned to release the reader later this year, but accelerated the rollout to capitalise on the Google Reader shutdown.

Many disgruntled Google Reader fans, meanwhile, have taken matters into their own hands by starting online petitions to save Google Reader via sites like and