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Google Global Impact Challenge to deliver £2m to innovative UK non-profits

Google's battles with European regulators apparently hasn't dampened the search giant's efforts to stir innovation in the region. Google has announced the Global Impact Challenge, an initiative designed to support UK non-profit organisations engaged in outreach efforts that use technology in innovative ways.

The competition is a follow-up to Google's Global Impact Awards, which launched last year, and distributed $23 million (£15m) to organisations such as Charity Water and the World Wildlife Fund. This new project will give £500,000 each in funding to four UK non-profits that deliver compelling presentations that outline new ways to harness technology in the service of their charities. In addition to funding, the four winning organisations will also receive 10 Chromebooks and ongoing technical assistance from Google.

Judging the entries will be Virgin founder and CEO Richard Branson, and the inventor of the World Wide Web, Tim Berners-Lee.

"I am a great believer in the power of entrepreneurs to solve key problems and improve lives through a combination of free thinking and the intelligent use of technology," Branson said in a statement provided to the Guardian.

Adding his thoughts, Berners-Lee said, "the web's contribution to economic progress has been much celebrated, but I believe that we are only scratching the surface of its potential to solve social and political problems."

All entries will require a video the describes how the organisation will use the prize money. That video will be used to allow the public to judge one of the final four winners announced in June.

"Google's Impact Challenge is a brilliant way to spark a new wave of innovation amongst non-profit foundations and charities and raise the profile of many great ideas in the non-profit sector," Branson said.