One-upmanship remains the name of the game in the mobile industry, with the latest speculation pointing to South Korean electronics giant Samsung unveiling its largest smartphone yet when it breaks cover with the Galaxy Note 3 later this year.
The new reports come to us from the Korea Times, which claims that the Galaxy Note 3 will feature a 5.9in diagonal screen measurement. The supersize device is also tipped to feature the latest OLED display technology and come with a Full HD resolution.
Apparently, the next-gen Galaxy Note will follow in the footsteps of the recently launched Samsung Galaxy S4 and break cover at a special Mobile Unpacked event in the US. Like its predecessor, the Galaxy Note 2, the Galaxy Note 3 would then make its European debut at IFA 2013.
The Korea Times added that it understands Samsung is set to meet with a number of its US partners in the coming days, and that a Note 3 concept may be shown off as part of the niceties.
If the rumours of a 5.9in Note 3 prove accurate, it's another surefire sign that we're going to have to insert inverted commas around the word handset pretty soon - those of us without Bigfoot-style paws are really starting to struggle with some of the supersize smartphones sitting on shelves at the moment.
Unveiled at CES 2013, Huawei's 6.1in Ascend Mate "phablet" is the largest (non-tablet) device we're aware of at the moment, though the line is becoming increasingly arbitrary.
For its part, Samsung has been linked with a 6.3in Galaxy Note 3 in the past, so while we wouldn't lay down any bets yet, we're fairly certain that the South Korean firm's next "phablet" offering will exceed the 5.5in, current generation Note 2.