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Pocket adds new publisher tools and analytics

Web and mobile app Pocket lets Internet users save content to read later, but what exactly are people consuming? The company unveiled a new, free way for publishers to discover more details about how their content is faring among Pocket's 8.5 million-plus users.

"As more sites embrace timeless, high-quality content, impact and longevity matter," Pocket's Mark Armstrong wrote in a blog post.

Pocket for Publishers has five components. A custom dashboard, for example, now provides data about the extended life of publishers' stories or videos over weeks and months, and includes lists of top content and authors, as well as new metrics focused on longevity and engagement.

Meanwhile, publishers can now add a custom text footer message that will appear at the bottom of any article saved from their site. With this, publishers could highlight related stories or look to boost their Twitter followers.

"We're excited to see how publishers use it," Armstrong said of the new feature.

The company also launched a "Save to Pocket" button, which can provide any site with a one-click method for users to, well, save the webpage to Pocket. It also includes an optional count badge displaying the total number of saves for each story.

Changes aren't relegated to the web, though — "Save to Pocket" is integrated into mobile applications like Twitter, Flipboard, Tweetbot, and others.

A number of major publishers are already participating, including WordPress, Wired, BuzzFeed, Bloomberg Businessweek, and more.

Site publishers can sign up online to request access to the new Pocket for Publishers.

In April 2012, the popular bookmarking service changed its name from Read It Later to the simpler Pocket and dropped its price tag to free, adding a new user interface with high-resolution mobile displays, quick filters, and the ability to bulk edit, favourite, and tag content.