Despite the operating system’s miniscule global market share, Windows Phone handsets managed to beat iPhone sales in seven markets during the fourth quarter of 2012, according to researchers at analyst firm IDC. Less surprisingly, Windows Phone devices outsold BlackBerry in 26 markets.
The regions where Windows Phone bested iPhone sales were India, Argentina, Poland, Russia, South Africa, the Ukraine, and an amalgamation of countries described as the “rest of central and Eastern Europe.”
Speaking to the New York Times, IDC analyst Kevin Restivo said Windows Phone sales benefited from the so-called ‘Nokia effect’, wherein markets that have historically been keen on Nokia, Microsoft’s official mobile hardware partner, saw a boost in Windows Phone shipments. “In many of those markets, there is less demand for the iPhone because of its high cost and the lack of carrier subsidies,” the newspaper added.
Moreover, many of the markets listed are almost negligible in size, with fewer than 100,000 Windows Phone handsets sold during the quarter in some of them.
Still, Microsoft touted the milestone in a blog post written by the firm’s vice president of corporate communications, Frank X. Shaw.
“Windows Phone has reached 10 percent market share in a number of countries,” he wrote.
“See, spring isn’t just for cleaning/whacking away at things. It’s also a time to plant and get ready for summer,” Shaw added, in an apparent dig at Google’s recent ‘spring cleaning’ announcement.