Less than two years after launching BBM Music, the company formerly known as RIM has announced that the streaming service is set to be cancelled later this year, Crackberry has reported.
BlackBerry will exit the music streaming market on 2 June, the firm told subscribers in an email.
“BBM Music service will be discontinued as of June 2, 2013*. For paying customers, April is the last month that you will be billed. In May, as your BBM contacts stop using the service, songs in your playlists will begin to turn grey and will no longer be available,” the email read.
BBM Music was designed to offer “viral music discovery,” letting users share up to 50 songs with their BBM contacts. The service, which was priced at £4.99 per month, encouraged social listening - the more of your friends subscribed, the more tracks you would have access to.
But with BlackBerry’s popularity dropping and users abandoning BBM in favour of other mobile messaging platforms, BBM Music’s premise was shaky at best. Since its launch in August 2011, a glut of music streaming services has emerged, against which a native BlackBerry offering stood little chance of competing. Accordingly, the company recommended Rdio as an alternative and offered users a free 30-day trial of the popular web-based music streaming tool.