Skip to main content

"Full blown Apple 'iTV' will launch in 2013," says analyst

Amidst rumours about the launch of the next iPhone, reports about the elusive Apple TV set - or iTV - have returned.

Topeka Capital Markets analyst Brian White said in a Wednesday note to investors that a "full blown Apple 'iTV' will launch in 2013," citing a meeting with a tech supply chain company.

"The 'iTV' ecosystem represents a major innovation for the $100 billion LCD TV industry that will revolutionize the TV experience forever," White said, who tipped a 60in device that could also come in 50 and 55in options.

But a simple television set isn't enough for Cupertino — it needs some sparkle. Enter the "iRing." According to White, this miniature device would be placed on a viewer's finger to act as a "navigation pointer" for the iTV, enhancing motion detection and negating some functionality of a handheld remote.

The iRing may conjure visions of family members guarding the piece of electronic jewelry like one of Tolkien's hobbits, but it may not be the only iTV accessory. White speculated that the rumoured iWatch would complement the iRing, providing increased mobility around the home.

Additionally, White said the iTV would come with a smaller "mini iTV screen." Users could send content from the iTV to this mini iTV in order to continue watching content as they moved from room to room in the house. But "while the 'mini iTV' screens will be similar in size compared to the iPad, and thus allow for some manufacturing efficiencies, the capabilities and features will be very basic and thus not an iPad replacement," White said.

The entire package could cost $1,500 to $2,500 (around £1,300), for one iTV, one mini iTV, and one iRing, White said.

Rumours about an Apple TV set have been making the rounds for some time, but the company has yet to unveil one. White acknowledged this poor track record, but said "misguided speculation ... is largely due to changes by Apple, most recently around the creation of entirely new user interface aesthetics."

Last month, Jefferies analyst Peter Misek, said that the iTV's launch had been pushed to "some time" in 2014, citing LG and Sharp as the delaying factors.