Music-streaming service Rdio has stepped into the video space with the launch of Vdio, which will let users buy, rent, and share movies and TV shows.
At this point, Vdio is only open to Rdio Unlimited subscribers in the UK and US, who will get a £20 credit to explore the Vdio lineup. Rdio is extending the same offer to anyone who subscribes to Rdio Unlimited in the next 60 days.
Vdio will have "everything from the newest releases to cult classics and a whole lot in between from the major studios and networks," Rdio said in a blog post. That includes Skyfall, Zero Dark Thirty, and The Hobbit, as well as Homeland and Downton Abbey.
TV shows will be added the day after they air on TV and Rdio said users can subscribe to entire seasons for a discount. "We plan on adding new titles and bonus content daily, so be sure to check back regularly to see what's new," Rdio said.
Rdio said movies will generally cost between $3.99-$4.99 (around £3) to rent, or $14.99-$19.99 (around £12) to buy. For TV, episodes will be $2.99-$3.99 (around £2.50). Previews of movies and TV shows will be available for free.
Vdio currently works on the Web and the iPad, but Rdio plans to add support for more devices and platforms in the future.
How does Vdio differ from other online video services? Rdio said its approach solves the "what to watch" problem.
"We're introducing the notion of Sets — playlists for TV shows and movies — so anyone can make and share lists of their favorites, making it easier than ever to discover new stuff," Rdio said. "Or, you can just check out what your friends are watching in the moment and jump in. Beyond that, Vdio has the beautiful design and social features that people love about Rdio, with plenty more to come."
Users can sign into Vdio with their Facebook account or email.