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Google sells Frommer's brand back to founder Arthur Frommer

Internet behemoth Google has confirmed that it is off-loading the Frommer's travel guide brand a mere eight months after purchasing it from publishing house John Wiley & Sons.

Google acquired Frommer's back in August 2012 as part of its efforts to bolster local advice and services on Google+ and Google Maps, a drive that also saw it buy and integrate popular restaurant guide Zagat.

However, now that the search giant has added the necessary travel content to its information arsenal, Frommer's has returned to the control of its founder, Arthur Frommer - one of the more heartwarming tales to emerge from the murky world of mergers and acquisitions in recent memory.

"It is a very happy day for me," said the 83-year-old Mr Frommer in a statement to the Associated Press.

Financial terms of the deal have not been disclosed, but is understood that Google will also license some of its content to Frommer's as part of the arrangement.

The iconic travel guide company was founded by Frommer in 1957. Its debut title was a sightseeing book titled "Europe on 5 Dollars a Day," and the series flourished thereafter thanks to the blossoming of the commercial air travel industry.

Frommer indicated that he intends to persevere with the print side of the business as well as pushing Frommer's across digital channels. Prior to the buy-back, speculative reports hinted that Google would cease production of hard-copy Frommer's guides and shift to an online-only business model.

Image credit: davitydave via Flickr