EE hasn’t forgotten the importance of MVNOs (Mobile Virtual Network Operators) in an increasingly fragmented market.
Mansoor Hanif, the director of network integration and LTE, told ITProPortal yesterday at EE’s OneStepAhead event that the mobile operator is still in talks with a number of MVNO customers over 4G services and that nothing was ready to be announced.
To date, only the country’s largest MVNO, Virgin Media, and Phones4U’s Life Mobile have confirmed that they are looking to introduce 4G services by the end of the year using EE’s 4G network.
EE has been quietly building its MVNO offering over the past year, teaming up with Viacloud to offer Atmovia, a Mobile Virtual Network Aggregator (MVNA) and in the words of Jason Bellman, its director of MVNO and national M2M, “aiming to make of EE a leading network for MVNOs”.
EE also counts as its MVNO partners in the UK, Vectone, Nowmobile, Lycamobile, Talk Talk Mobile and even competitor Three, via the Mobile Broadband Network Limited joint venture that the company set up years ago with T-Mobile and which has been carried forward by EE.
It is likely that EE may use the lure of 4G services to attract other significant MVNOs like TalkMobile and Tesco Mobile.
EE’s CEO, Ola Swantee, said yesterday that he was pleasantly surprised by 4G adoption from SMB customers. EE announced yesterday that it was doubling the average speed of its 4G service in 10 UK cities as well as doubling its network capacity as well.