Google has rolled out a revamped Google Play store for Android tablets and smartphones.
The update is focused on simplifying the music-, movie-, and app-buying process, Google said in a blog post.
"The new design focuses on bigger images that jump off the page. Similarly themed content is grouped together so you can hone in on a magazine to read or an app to try," wrote Michael Siliski, group product manager for Google Play.
Scroll down and recommendations will continue to appear "so there is always more to see and explore," Siliski said.
Google also promised an easier purchasing process.
The update will start rolling out today for Android phones and tablets running Android 2.2 Froyo and above.
"People around the world should see it over the next few weeks. Get ready for a simpler Google Play," Siliski concluded.
In screen shots of the new interface, categories are listed atop the screen for quick access: apps, movies & TV, books, games, music, and magazines. Google then serves up some more specific suggestions, including "Gangster Movie Classics" and previews of new eBooks.
Reports of an updated Google Play first emerged last month. A release date was not revealed, however, prompting speculation that it might debut at Google I/O next month. Android users, however, won't have to wait that long for the new app store.
Google Play launched a year ago as a rebranded product that merged the Android Market, Google Music, and the eBookstore, and fared well in 2012. According to Distimo's year-end review, Google Play experienced an aggregated daily revenue growth of 43 per cent across 20 of the largest markets where the store is available.