Following weeks of speculation, Twitter is expected to finally unveil its music discovery service this weekend.
The social network plans to launch its standalone Twitter Music app to coincide with kick-off of the Coachella music festival in Indio, California, according to All Things D, whose report cited “sources familiar with the matter.”
The news comes a day after Twitter confirmed that it acquired music discovery service We Are Hunted, and that its technology will be used as the foundation for its own app.
Twitter Music is expected to use a person’s Twitter data - such as accounts followed and other signals - to suggest relevant artists and songs. Users can listen to recommended tracks via third party services, such as Soundcloud, iTunes and Vevo.
American Idol host Ryan Seacrest confirmed Twitter Music’s existence in a series of tweets, in which he proclaimed that he was “lovin” using the app.
Image Credit: Flickr (William Hook)