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Kobo launches Aura HD eBook reader in London

Kobo has announced a new "limited edition" eBook reader at an exclusive launch event held at London's iconic Millbank Tower.

The Kobo Aura HD features a 6.8in E Ink Pearl display with pixel sharpness of 265ppi - the best screen resolution on an eBook reader available, the manufacturer says.

Sporting a 1GHz processor in the engine room, Kobo also boasts that the Aura HD will be the fastest eBook reader on the market, adding that it enjoys battery life of "up to two months." Elsewhere, the Aura HD offers 4GB of on-board storage, with a microSD card slot to cheaply and easily augmented that capacity.

With 10 different fonts and 24 adjustable font sizes, there's considerable scope to customise your eReading experience on the Aura HD as well, and Wi-Fi connectivity gives you access to Kobo's eBookstore, which features some 3.2 million titles.

"From the beginning, Kobo has pushed the eReading industry to new heights and today is no exception. Kobo Aura HD is designed for the most passionate booklovers – those who devour hundreds of stories each year – who asked us to create the ultimate eReading experience. Kobo Aura HD is our way of celebrating these customers," said Michael Serbinis, CEO of Kobo.

The Kobo Aura HD goes on pre-order on 16 April and will start hitting shelves in the UK on 25 April. Set to retail for £139.99, the Aura HD will represent one of the Canadian firm's most premium product to date, and the device will be available in Ivory, Espresso, and Onyx flavours. International availability is set for May, according to the company.

"To us, the Kobo Aura HD is the Porsche of eReaders and is designed for those in the driver's seat of their eReading adventures. It's fast, powerful, and sleek and pushes the boundaries of eReading the same way our Readers do – together, they'll know no bounds as they find their next great read," commented Wayne White, European vice president at Kobo.

Founded in 2010, Toronto-based Kobo is a subsidiary of Japan's Rakuten Group. Its previous eBook reading products include the Kobo Glo, Kobo Arc, and Kobo Mini. For more information or to pre-order yourself a device, check out Kobo's Aura HD product page.