Skip to main content

Snapchat bests Instagram with 150 million images shared every day

Users of the self-destructing message app Snapchat are now sending more than 150 million photos through the service every day.

Snapchat founder Evan Spiegel made the announcement at the D: Dive Into Mobile conference on 16 April, according to AllThingsD.

To put that into perspective, users of the uber-popular Facebook-owned photo sharing app Instagram are currently posting 40 million photos per day, according to the Instagram press site. Moreover, photo-sharing on Snapchat has increased threefold in just four months.

The app first launched for iOS devices in September 2011, with Snapchat for Android arriving in February. It lets users send photo, video, text, or even hand-drawn messages to friends that last for only a few seconds. With Snapchat, users set a time limit for how long the recipient can view the message, up to 10 seconds, before it's wiped from the app.

As the app grew a following among 13- to 25-year-olds, it also gained somewhat of a reputation as a tool for sexting. Spiegel, however, maintained that Snapchat isn't just a service for sending explicit images.

"With 150 million images a day, it's possible some of them are like that," Spiegel said, according to VentureBeat. "11 p.m. is when traffic starts slowing down. Some people are surprised and say 'I thought that's when things would just be getting started!' ... I don't think it's a great tool for sexting. We notify you about screenshots. It's not a great way to send inappropriate content."

Meanwhile, Facebook in December made a play to capitalise on the success of Snapchat by launching a similar app called Poke, which also lets users send photo, video, or text messages that expire after a few seconds.