Twitter #Music is based on We are Hunted, a music startup purchased by the social networking giant last year. The result is a service that allows users to access songs from Rdio, Spotify and iTunes, pulling in data from the people you follow on Twitter to serve up personalised music recommendations.
Users with Rdio and Spotify accounts can sign in to those services to stream complete songs directly within Twitter #Music, while iTunes preview snippets will be available to everyone.
“Today, we're releasing Twitter #music, a new service that will change the way people find music, based on Twitter. It uses Twitter activity, including Tweets and engagement, to detect and surface the most popular tracks and emerging artists. It also brings artists’ music-related Twitter activity front and center,” wrote We Are Hunted founder Stephen Philips on the Twitter blog.
The service offers a handful of different ways to navigate between song selections: Popular, Emerging, Suggested and #NowPlaying, the latter of which cues up tracks listened to by the people you follow.
Music streaming is proving to be one of the biggest trends of the social web, with Apple rumoured to be close to finalising an Internet radio service and new music services popping up frequently.