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New 'LinkedIn contacts' feature organises relationships

LinkedIn already helps you connect with colleagues, but now it's helping you keep in touch with them.

The professional social network yesterday launched LinkedIn Contacts, a new web and mobile application that organises everyone in your work life to help you keep in touch with business partners and employees.

Contacts is available on and as a new iPhone app; over the next few weeks, the network will begin inviting members in the US to try it out.

LinkedIn Contacts is essentially a virtual personal assistant, and introduces three features, including the ability to gather all address books, emails, and calendars and keep them up to date in a central location. From there, the app can automatically cull details from past conversations and meetings, then provide that information directly in a contact's profile.

According to Wired, the company will not pull contact information from other social networks like Facebook or Twitter; instead, it will remain focused on professional relationships.

Additionally, Contacts makes sure you never miss an opportunity to stay in touch by providing alerts about job changes and birthdays of those in your network, and also allows users to set reminders and add notes about important people and events. Forgot about your boss's birthday? Send an email through LinkedIn on the desktop, and email, text, or call directly through the iOS app.

Visit the LinkedIn Contacts website and click "Get Started" to be added to the waiting list; an email invitation should arrive soon.

LinkedIn has been busy lately, passing a milestone 1 billion endorsement milestone in early March, before making some Facebook-inspired moves, like rolling out a revamped search function that supports more comprehensive results and adding a "mention" feature to link to other users in status updates and conversations.

Earlier this month LinkedIn acquired popular news reader app Pulse for $90 million.