Asda is selling the Galaxy S3 Mini smartphone for a mere £199, a whopping £100 discount (or 33 per cent) off its suggested retail price at launch (that’s six-odd months ago). Surprisingly, Asda also sells the Samsung Galaxy Ace 2 for the same price.
I criticised Samsung when it launched the Galaxy S3 Mini for not being bold enough (see Samsung Galaxy S3 Mini: Maxi Disappointment). The company cynically exploited the S3 brand in order to sell a subpar smartphone in my views.
Other than the outer shell and some onboard software improvements (Social Tag, ChatOn, Buddy Photo, Smart Stay), the rest of the hardware lends itself more the Galaxy S (or the S2) instead.
It is powered by a dual-core STEricsoon U8500 SoC clocked at 1GHz, with 1GB of RAM, 8GB onboard storage, a 4in 800 x 480 Super AMOLED display, Android 4.1 Jelly Bean, a five-megapixel camera, up to 430 minutes battery life, Wi-Fi, Bluetooth.
The price cut could mean that Samsung wants to get rid of existing Galaxy S3 mini stocks ahead of the impending launch of its successor, the S4 Mini. It could also indicate that sales of the diminutive device have been disappointing.