BlackBerry CEO Thorsten Heins has stepped out with a bold prediction – tablets will be dead within the next five years.
Heins made his latest headline grabbing remarks at the Milken Institute conference in Los Angeles, in conversation with Bloomberg.
One theory holds that the BlackBerry CEO's comments could be a gentle way for the fruit-themed company to breach the idea of killing off its own PlayBook line of tablets. But whatever the underlying motivation, Heins was clear that, by 2018, he does not see the tablet being the same influential consumer gadget it is today.
"I don't think there'll be a reason to have a tablet anymore. Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model," Heins said.
He continued: "In five years, I see Blackberry to be the absolute leader in mobile computing, that's what we're aiming for. I want to gain as much market share as I can, but not by being a copycat," the BlackBerry boss added.
Mr Heins' intriguing prophecy follows an apparently strong early sales performance by the BlackBerry Q10 handset.
The BlackBerry Q10 smashed sales records at exclusive UK retailer Selfridges following its limited release on 26 April, selling out within two hours according to the high street stalwart.
"We have very, very good first signs already after the launch in the UK. This is going into the installed base of more than 70 million Blackberry users so we have quite some expectations. We expect [to sell] several tens of million of units," Heins added.