Leading literature pusher Barnes & Noble has slashed prices across its Nook range of eBook readers and tablets as part of the Evening Standard's Get London Reading campaign
The discounts apply for a "limited time" and see the cost of the Nook Simple Touch fall to a mere £29 (from £79), while the more premium backlit Nook Simple Touch Glowlight is down to £69 from an SRP of £109.
In addition to slashing prices, the US bookselling giant will distribute 1,000 free eBook readers across 300 London schools.
"Literacy is at the heart of everything we do. We hope to further enrich the minds of readers of all ages across the UK and give them access to books they love," commented Jim Hilt, Barnes & Noble's managing director.
According to the Standard, the Get London Reading initiative has helped more than 2,000 children improve their literacy skills, as well as raising some £1 million in the name of national literacy charity Beanstalk.
For more, why not check out our Barnes & Noble Nook Simple Touch Glowlight vs Amazon Kindle Paperwhite vs Kobo Glo spec comparison?