Acer and Asus are apparently banking that Google's web-centric Chrome OS, and the hardware on which it runs, will be a long-term success.
Both Taiwan-based PC makers are reportedly gearing up to release new Chromebook models in the second half of 2013, according to a new report from Digitimes, which cited unnamed upstream supply chain sources. Furthermore, Google is reportedly planning to launch an aggressive campaign to promote the platform around the time the new models launch.
While details about the new notebooks are scant, Digitimes noted that the Acer model will sport an 11.6in screen and be targeted towards students. It is expected to go on sale this July.
According to Digitimes, Acer shipped 150,000 to 200,000 units of its most recent Chromebook, the C7 (pictured, top), each month between November and December 2012. But in January, its shipment volume dropped to just 20,000 to 30,000 units, and Acer halted future C7 shipments. That didn't seem to deter Acer all that much, however, given that the company recently resumed its Chromebook project.
Meanwhile, Asus, which previously had no plans of investing in Chromebooks, will also reportedly launch its own branded model at some point during the third or fourth quarter.
In addition to Asus and Acer, Samsung, Lenovo, and HP are also expected to release Chromebooks "in the near future," Digitimes' sources said.
In the meantime, Google is peddling the high-end Chromebook Pixel, which starts at £1,049 and boasts a 12.85in, 2,560 x 1,700 display and the highest pixel density of any laptop screen on the market.