Skip to main content

Apple continues to dominate global tablet market as Asus & Samsung catch up

The volume of tablet shipped over the first quarter of 2013 grew by more than 140 per cent year on year according to data published by analyst firm IDC. Nearly 50 million tablets were shipped in the first quarter of 2013, more than in the first half of last year.

Apple shipped almost 20 million units, around 40 per cent of the market share. Although that’s a massive improvement over last year’s, analysts will note that Apple’s share of the tablet market has actually decreased; it was standing at 58 per cent in Q1 2012, which means that the tablet market is growing at a faster pace than Apple’s itself.

Samsung, Asus and Amazon, which are respectively second, third and fourth, have seen their cumulative tablet shipments shoot from 3.6m in Q1 2012 to a staggering 11.3 million in the first quarter of the year, more than triple the volume.

When it comes to operating systems, Android and iOS swapped places. Unit shipments for Android increased by nearly 250 per cent from Q1 2012 to Q1 2013 (8m to 27.8m) while that of iOS went from 11.8m to 19.5. As a result, Android’s market share stood at 56.5 per cent compared to 39.6 per cent for Apple in the first quarter of this year.

As for Microsoft, shipments of Surface and Surface RT accounted for 900,000 units in the first quarter of 2013.while Windows and Windows RT represent 1.8 million units in all.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.