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Amazon reportedly developing smartphone with 3D screen

Rumours about an Amazon smartphone have been circulating for some time and according to a new report, the phone may have 3D capabilities.

The Wall Street Journal, citing unnamed "people familiar with the company's plans," on Wednesday reported that Amazon is gearing up to expand its hardware lineup beyond its current slate of Kindle devices.

The online retail giant is reportedly developing two smartphones and an audio-only streaming device. One of those high-end smartphones, however, will reportedly include a screen that supports 3D imagery that's viewable without glasses.

According to the report, "using retina-tracking technology, images on the smartphone would seem to float above the screen like a hologram and appear three-dimensional at all angles, [sources] said. Users may be able to navigate through content using just their eyes, two of the people said."

An Amazon spokesperson declined to comment about the report when contacted by ITProPortal, noting that the company does not comment on rumours and speculation.

The new hardware devices are under development in Amazon's Lab126 facility in Cupertino, where they are known as Project A, B, C, and D, or the Alphabet Project. Amazon is reportedly aiming to release some of these devices in the coming months. However, the newspaper's sources said that some or all might never see the light of day due to performance and financial issues.

This is, of course, not the first we have heard about Amazon's growing hardware ambitions. But rumours of an Amazon smartphone intensified in early April when former Windows Phone executive Charlie Kindel updated his LinkedIn profile to say he had been hired by Amazon to work on "something secret."

In addition, Bloomberg reported last month that Amazon is planning to release a television set-top box to stream video via the Internet.