Google I/O 2013 has kicked off with the Internet search giant announcing it will offer a vanilla Android version of the Samsung Galaxy S4.
From 26 June, the recently released "super-smartphone" will come available running stock Android 4.2.2 Jelly Bean, rather than shipping with Samsung's TouchWiz overlay.
The announcement means that Android users will now be able to experience, "Google's take on Android - and it feels really awesome on the Galaxy S4," in the words of Google green robot guru Hugo Barra (pictured, top).
Of course, the purified and bootloader unlocked Galaxy S4 experience won't come cheaply – the device will cost $649 (£425) via Google Play when it is released in the US next month. It is thought that international rollout of the Galaxy S4 with vanilla Jelly Bean will follow its launch in America.
In addition to offering all the benefits of Jelly Bean 4.2 straight out of the box, an unskinned Galaxy S4 will also benefit from receiving "system upgrades promptly with every Android platform update."
Google's annual I/O developer conference is being held at San Francisco's Moscone West conference centre from 15-18 May.
Catch up on all of the news from the opening Google I/O keynote here - the Internet behemoth also unveiled a new music service, Google Play All Access.