Tweets are one step closer to being unavoidable with Yahoo's announcement that it will incorporate the 140-character messages into its homepage newsfeed.
Twitter partnered up with the Internet giant to bring "updates from politicians, celebrities, media outlets, and other publishers" directly to Yahoo.com, CEO Marissa Mayer announced in a blog post.
The move acknowledges that "tweets have become an important information source for many of our users," Mayer said.
Three months ago, Yahoo unveiled a revamped homepage that incorporated a newsfeed of the day's top stories. Topics like News, Local, Entertainment, Science, and Finance were separated into tabs, and rather than a dozen or so links on a particular topic with the option to expand, the Yahoo homepage switched to an endless stream of stories.
With the Twitter deal, relevant and personalised tweets will appear with stories from Yahoo and other sources. Yahoo hopes that users will have an "easy way to discover relevant and interesting people and publishers to follow on Twitter."
In an example provided by Yahoo (see link above), an ABC News tweet appeared in the stream, accompanied by Twitter's familiar "Follow" button.
Tweets on mobile and desktop Yahoo newsfeeds will start appearing over the next few days in the US, but the firm did not mention when the feature may be rolled out beyond the States.
Mayer has been busy since taking over the reigns at Yahoo. In recent months, the company has made several acquisitions, like Summly and Astrid, released a number of app updates, including an all-new weather app that pulls in stunning photos from Flickr, and even endured a minor scandal after Mayer decided to pull the plug on telecommuting.
Recently, reports indicated that Yahoo might acquire video streaming service Hulu, but neither company has made any announcements. Yahoo might have some competition there, as a Wednesday report from the New York Post said that Time Warner was also eyeing the video site.