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Pinterest now allows users to send pins straight to friends

The next time you're perusing Pinterest and find a mouthwatering dinner recipe, great decorating idea, or amazing piece of jewellery, you'll be able to share it with a friend or family member with the push of a button.

The social pinboard service this week began rolling out an update that lets you send pins directly to others from the Web or your phone. You can also add a personal message for the recipient — like "hint hint" or "we should make this tonight."

It was possible to send pins via email before, but Pinterest has streamlined the process with the addition of a new Send button, which is located directly underneath a pinned photo, to the right of the "Pin it" and "Like" buttons.

You can send pins to fellow Pinterest users if you both follow each other, as well as Facebook friends, and email contacts. To make things even easier, Pinterest will let you see a list of the people to whom you've sent pins.

Pinterest said it will be rolling out the new feature over the next few weeks, so just be patient if you can't send pins right away.

Meanwhile, also this week, Pinterest announced a host of other new features for its iOS and Android apps, including push notifications, search suggestions, group boards, and friend mentions. Mobile users now have the option to receive push notifications when someone comments, likes, or repins one of your posts.

Pinterest also improved the search function so that suggestions now pop up as you type into the search bar. In addition, you can now invite friends to pin with you on group boards from your device and mention friends in comments.

These changes come less than two months after Pinterest revamped its website and updated its mobile applications.